The Opening

Dates: October 12, 2010 to November 7, 2010
Venue: White Box Art Museum, 798 Art District, Beijing

Swedish Fashion – Exploring a New Identity is an exhibition showing the work of a new generation of fashion designers from Sweden. It reflects a new attitude to fashion in a country to date mainly associated with strong chains such as H&M, brand names such as J. Lindeberg and denim labels such as Acne.

This generation, which debuted around the start of the new millennium, is characterised by a more individualistic and artistic approach to fashion. 

The H.R.H.Crown Princess Victoria of Sweden and The H.R.H.Prince Daniell of Sweden attended the ribbon-cutting ceremony.

The designer is explaining her work to audience 

This exhibition showcases a new wave of Swedish design talent with the work of 13 fashion designers who challenge the stereotypical picture of Swedish fashion as blonde,functional and minimal.Showcased alongside Swedish fashion videos,the show highlights the bold,the avant-garde and the surprising.

The erformance

The choreographer Jin Xing

The Swedish Institute and the Embassy of Sweden in Beijing presents an exclusive cooperation between Chinese and Swedish culture, featuring dance, fashion and music. The Shanghai-based choreographer Jin Xing will bring life to clothes designed by some of Sweden’s most prominent designers, accompanied by music by Swedish musicians Andreas Kleerup and Andreas Unge.

Jin Xing’s choreography has created a dynamic setting for the exposure of Swedish fashion, says Anders Öhrn, Project Manager at the Swedish Institute who has commissioned the performance.